The Professional Standards Council Microsite
The Professional Standards Council sought to elevate their presentation of findings from the 2022-2023 financial report through a dynamic microsite.
Year
2023
Role
UX Design Lead
Responsibillites
Design
Background
The goal was to visually align the microsite with the aesthetics of the 2022–2023 Annual Report, ensuring consistency in colour palette, layouts, and content. To accomplish this, I refreshed existing graphs, introduced updated illustrations and icons, and structured the content to maintain a cohesive and captivating user experience.
Highlights carousel on mobile
Translating a Report into an Interactive Experience
01
Content Strategy and Priotisation
Collaborated with stakeholders to identify the most important insights from the report
02
User-Centric Design
Defined the hierarchy and structure of information for clarity and accessibility.
03
Interaction Design
Incorporating clickable elements and subtle animations to increase engagement and bring the report to life.
Annual Report Cover
Highlights in the annual report
Consistent Visuals Through a Style Guide
To ensure seamless handoff to developers, I created a comprehensive style guide detailing all UI components and branding standards. This resource guaranteed visual consistency and a unified interface across the microsite.
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The Reports page on mobile
Visualised data on the website. Graphs recreated from Adobe Illustrator onto Figma.
Results
As a result, the success of this project led to the microsite being commissioned again for the following year’s report.
By transforming a data heavy document into a polished, user-friendly experience, the microsite not only earned accolades but also fostered broader engagement with the council’s key findings.
Recognised Design
In 2024, the Professional Standards Councils was recognised in the 2024 Australasian Annual Reporting Awards (ARA) for their Annual Report website.
Compact and Clear
Transformed a lengthy 96-page annual report into a concise, four-page microsite without sacrificing key information.
Increased engagement
The microsite was leveraged in roundtables and events, viewed by thousands boosting visibility and impact.